Challenging the Status Quo
froots is for all Austrians who expect more—those who want to grow and protect their wealth in a smart way, without having to manage anything themselves.
What makes froots different?
We don’t try to reinvent the wheel, but we take care of the structural flaws that we observe around us. This applies both for how we operate froots, and for how we invest. Operationally, we eliminated high costs, bad service, inflexibility and intransparency. On the investment side we are quantitative, countercyclical, we avoid emotional biases and always think long-term.
We believe that solving these structural flaws is all that was missing to sustainably build and protect your wealth. So much so, that we invest our own money in the exact same way.
Why we founded froots.
We founded froots for a simple reason: while technological efficiency has advanced rapidly over the past few decades, Austria’s financial industry remains stuck in the past. We think that this is unacceptable, and that everyone should have access to smart and cost-effective ways to invest, without having to manage anything themselves.
David Mayer-Heinish, CEO – “The Austrian population is rightfully sceptical about the financial sector. Too many financial institutions have forgotten that they are here to serve the client, and not the other way around. froots works day and night to win back this trust, and is on a great track to do so!”
- David Mayer-Heinisch, Founder and CEO of froots
Management
Dirk van Wassenaer
Founder & Marketing