We are Not a Private Bank
froots reinvented Wealth Management. Say goodbye to high fees, conflicts of interest, poor service and bad advice.
Core Principles, a Strong Foundation for Success.
Full Independence
We would never buy our own products for our clients, or accept kickbacks from product providers. This allows us to act in their best interest at all times, without ever creating any conflicts of interest.
Skin in the game
Our founders and investment team invest most of their own funds alongside our clients, ensuring full alignment and total commitment to achieving the best possible outcomes.
Tailored solutions
Only after a mutual understanding about the client’s objectives is reached, a solid portfolio can be constructed. Therefore open and honest communication is a crucial element to the success of our partnership.
Attractive pricing
Technological efficiency allows our talent to focus on client contact and investment research. This enables tailored solutions with great service at a much lower price, and to a much broader audience.
Wealth Management in Four Simple Steps
1. Analysis of your Objectives & Situation
A mutual understanding of your personal situation & objectives forms the basis of a fruitful partnership and a solid investment strategy.
2. Individual Investment Proposal
Based on your the outcome of our conversation, we develop a customized investment proposal that suits your risk appetite and objectives.
3. Strategy Implementation
Once approved, our investment team implements the jointly crafted strategy and adjusts it over time to your investment horizon.
4. Continuous Monitoring and Reporting
We continuously challenge the suitability of the asset allocation, act when necessary, and keep you up to date on key decisions.
The Best Of All Worlds
All investment segments have strengths and weaknesses. With the quantitative and systematic approach of a Fund Manager, the efficiency of a Robo-Advisor and the personalisation and service of a Private Bank, froots combines the strengths of all segments. In addition, our efficiency allows us to offer our service at an attractive price.
This is how our portfolios developed
Despite turbulent times, froots has managed to achieve solid returns.
*We have been investing according to our investment approach since September 2019, performance 2024 until end Q2.
What differentiates froots from the rest?
Testimonials from our Customers
Alexander Wijs
★ ★ ★ ★ ★
Financial expertise that you would expect from a Wall Street hedge fund is being made accessible to the average Austrian. Truly incredible!
Michael K.
★ ★ ★ ★ ★
Super professional and personal. Even with smaller investments, you are treated excellently and everything is explained very transparently. All costs are absolutely manageable, and you don't need any expertise. You can also start with smaller amounts.
Ivonne Kreuzer
★ ★ ★ ★ ★
Great objective advice, thank you for the excellent investment discussion. Everything was very straightforward and well explained.
Sol Pedro
★ ★ ★ ★ ★
A team of investors that knows what they're talking about while also avoiding any conflicts of interest is unfortunately a rare combination. Keep it up, froots!
Dario Gröbner
★ ★ ★ ★ ★
I've been with Froots (asset management) for (almost) a year now and I am absolutely satisfied so far [...] All in all, it's a simple and convenient alternative for investing if you don't want to spend time analyzing the financial market yourself.
How to Define Your Investment Strategy
When choosing an investment strategy, it helps to divide your wealth into three "buckets":
Short-Term Bucket: Money you'll need soon, kept in cash or low-volatility investments like money markets, based on your risk tolerance.
Mid-Term Bucket: Funds for use in 3-5 years, invested with moderate volatility to keep up with inflation and replenish the short-term bucket.
Long-Term Bucket: Money you won't touch for over 5 years, invested with full volatility to create long-term value and refill the mid-term bucket.
Attractive Pricing
When it comes to money, transparency is crucial. At froots, there are no hidden fees. We charge a single all-in fee that decreases over time and with the amount of assets under management.
FAQ froots Wealth home
Who is behind froots?
With Andreas Treichl as the seed investor, froots was founded in 2020 by David Mayer-Heinisch and Dirk van Wassenaer. Currently froots has 20+ employees and a long list of influential investors among which; Georg Kapsch, Gina Goëss, Adam Lessing and Greyhound Capital.
What differentiates froots from private banks?
froots is not a private bank, but an independent asset manager. We believe that independence is crucial to avoid conflicts of interest with the client and to keep costs low. Therefore, unlike Private Banks, froots would never buy its own financial products for clients or accept incentives from financial product providers.
What does froots invest in?
froots invests across multiple asset classes, with equities, fixed income, gold, and liquid alternatives as our focal point. Most of the added value of froots is to be found in asset allocation. We generally prefer to use ETFs and ETCs to obtain broad exposure at attractive cost, but we don’t dismiss the use of single stocks when extreme situations present rare opportunities. froots only invests in publicly traded assets to avoid illiquidity for the client.
Can I transfer existing investments to froots?
Clients are always able to transfer existing assets to froots. Our customer support team has extensive experience with transferring investment portfolios from all big financial institutions in Austria and can give hands on support to make this process as seamless as possible. For more information on account transfers, please refer to this page or contact us directly.
Can I always take money out of my froots account?
Because froots only invests in publicly traded assets, clients can withdrawal from their investment account at any time and is costless. Withdrawing (all) funds from a froots account only takes a few working days.
How (often) will I get updated on changes?
Clients can log into their portal at any time and see every single trade and position. Additionally, froots publishes monthly market updates, and provides a more extensive quarterly report on portfolio progress, which is distributed by email. Furthermore, clients are always welcome to contact us with questions, or to drop by at our office.
Does froots offer tax optimised fund structures?
For family offices, foundations and HNWIs, so called “Spezialfonds” are an ideal solution to invest bigger fortunes (10m+ EUR) in a tax optimised way. We have extensive experience in both setting these structures up, and managing them at different banks. For more information on the setup and management of Special Funds, please click here.