Our Story
froots was established in 2020 with the goal of erasing all conventional conflicts of interest in Wealth Management. With Andreas Treichl as the seed investor, froots obtained the big Asset Management Licence for the European Union in 2021. Currently froots has 20+ employees and a long list of influential investors among which; Georg Kapsch, Gina Goëss, Adam Lessing and Greyhound Capital.
froots’ service is not limited to independent Wealth Management, but also involves peronalised advice to individuals, families and institutions that aim to manage and grow their assets effectively.
What makes froots different, is a relentless commitment to allignment with the client. From going the extra mile in understanding their true needs, to cutting out all conventional conflicts of interrest and heavily investing allongside its clients. All keeping in mind, that costs have to stay as low as possible.
David Mayer-Heinish, CEO – “The Austrian population is rightfully sceptical about financial service providers. Too many financial institutions have forgotten that they are here to serve the client, and not the other way around. froots works day and night to win back this trust, and is on a great track to do so!”
Core Principles, a Strong Foundation for Success.
Full Independence
We would never buy our own products for our clients, or accept kickbacks from product providers. This allows us to act in their best interest at all times, without ever creating any conflicts of interest.
Skin in the game
Our founders and investment team invest most of their own funds alongside our clients, ensuring full alignment and total commitment to achieving the best possible outcomes.
Tailored solutions
Only after a mutual understanding about the client’s objectives is reached, a solid portfolio can be constructed. Therefore open and honest communication is a crucial element to the success of our partnership.
Attractive pricing
Technological efficiency allows our talent to focus on client contact and investment research. This enables tailored solutions with great service at a much lower price, and to a much broader audience.
FAQ about froots Wealth
What differentiates froots from private banks?
froots is not a private bank, but an independent asset manager. We believe that independence is crucial to avoid conflicts of interest with the client and to keep costs low. Therefore, unlike Private Banks, froots would never buy its own financial products for clients or accept incentives from financial product providers.
What does froots invest in?
froots invests across multiple asset classes, with equities, fixed income, gold, and liquid alternatives as our focal point. Most of the added value of froots is to be found in asset allocation. We generally prefer to use ETFs and ETCs to obtain broad exposure at attractive cost, but we don’t dismiss the use of single stocks when extreme situations present rare opportunities. froots only invests in publicly traded assets to avoid illiquidity for the client.
Can I transfer existing investments to froots?
Clients are always able to transfer existing assets to froots. Our customer support team has extensive experience with transferring investment portfolios from all big financial institutions in Austria and can give hands on support to make this process as seamless as possible. For more information on account transfers, please refer to this page or contact us directly.
Can I always take money out of my froots account?
Because froots only invests in publicly traded assets, clients can withdrawal from their investment account at any time and is costless. Withdrawing (all) funds from a froots account only takes a few working days.
What happens if froots would go bankrupt?
In the unlikely event of froots Asset Management becoming insolvent, your assets would remain unaffected. This is because client assets are not recorded on our balance sheet or on the balance sheet of Schelhammer Capital Bank AG. Therefore, your investments are always secure. Should froots go bankrupt, the only consequence would be the absence of an active manager for your assets. You will retain full access to your funds and can withdraw them at any time.
How (often) will I get informed about changes and developments?
Customers can log into their portal at any time and view all transactions and positions. In addition, froots publishes monthly market updates and provides a detailed quarterly report on the development of the portfolio via email. Customers can also contact us at any time with questions or visit us in our office.
Does froots offer tax optimised fund structures?
For family offices, foundations and HNWIs, so called “Spezialfonds” are an ideal solution to invest bigger fortunes (10m+ EUR) in a tax optimised way. We have extensive experience in both setting these structures up, and managing them at different banks. For more information on the setup and management of Special Funds, please click here.
Does froots serve Family Offices & Foundations?
Yes, our efficient setup allows us to cater to a diverse range of clients, including family offices, foundations, and first-time investors.
Where does the money lie that is invested by froots?
Our default custodian partner is Schelhammer Capital Bank AG. However, we also work with multiple private banks to accommodate our clients. Depending on existing arrangements and personal preferences, we can offer flexibility and support in switching custodians.